3 Best Email Marketing Campaigns EVER And Why They've Been The Best:

You want to know the secret to the best email marketing campaigns? Well, you'll get to know anyway. The secret is email appending! There must be several other email marketing campaigns sent out which were way better than the following. However, the reason why they did not do well was just because they did not target the right audience. That's when B2B email appending and B2C email appending comes into the picture.

Anyway, here are the best email campaigns till date and here's why they did extremely well other than data cleansing at the right time:

                    

1. Charity: Water

                

Transactional email is the kind of mail they sent out to all wherein, they gave room to their audience to download a piece of information which shall be of prime importance to them for free. These are automated mails which come once you fill out a form to purchase a product or, to know about your product order's progress.

Also Read:  All About SIC Codes and NAICS Codes                                

Charity: Water took a different route. Once someone donated an amount to a charity, their money goes through a beautiful journey. Each time the money was used, or created an impact, a mail was sent to them to let them know how grateful they are to them.

The beauty in this was that it inspired people to donate more often as they knew where their money was going and in what. This campaign would not have been successful if, they went out to invalid or obsolete email ids. Which is why, data append is a must!

2. BuzzFeed

                  

BuzzFeed, as you know is a huge brand. It's got amazing, catchy subject lines and preview text. Their content is short and sweet, covering most of the humans on this planet. The beauty about their email campaigns is that they're image- oriented and the content and other aspects of the mailer are such that the viewer, in spite of looking at it or a few seconds, will not forget the content and intention of them mailer, making it successful!

It's definitely something to be an admirer of.  However, their appended email database definitely did the trick as well as it helped them in hitting the nail just right!

3. Uber-

                 

Uber's beauty is simplicity- their email campaigns are elegant and so sophisticated! The content in their emails are very short and to- the- point. Also, they have a CTA for all who want to know more! Also, they stick to their template and have consistent designs, just like the newspapers! At the same time, their social media images, app and so on have geometric patterns with bright colors, appealing to all. A tactic they've nailed is attaining and retaining brand loyalty. However, they always kept in mind to email append, phone append and so on, making sure they always have a valid, up- to- date database.

There are several other brands like Birchbox, Dropbox and so on who've had lovely e-mails which were personalized, inculcated with GIFs, enough content and visuals to attract more people and so on. It's awestrucking how email marketing will probably never die out- not anytime soon at least!